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Sega’s awesome Sonic t-shirt heralds new Digital Giving era!

Need to get some more Sonic the Hedgehog in your life? Well frankly, who doesn’t?

Well, now you’ll have the chance, thanks to a new deal between SEGA and Digital Giving, which allows you to create your own customised Sonic T-shirt, with donations from every sale going directly to GamesAid.

Head on over to Digital Giving’s free T-Shirt Booth App via and you’ll be able to create a custom, personalised Sonic T-shirt with just a few clicks of your mouse.

Simply choose the colour and size, personalise with your name and then wait for your T-shirt to arrive. With £2 from every sale going to GamesAid, it’s both a stylish fashion item and a great way to give to GamesAid’s supported charities.

Although this first wave of T-shirt goodness kicks off with Sonic in May, more colourful SEGA characters are on their way, so keep an eye out for further T-shirt lines appearing soon.

Stuart Dinsey, Chairman of GamesAid said “We’re thrilled that SEGA has selected to support GamesAid in such an exciting way. As a volunteer-run organisation every penny will go straight to helping the children and young people that face incredible emotional and physical hardships that our charities help”

Grant Morgan, co-founder of Digital Giving, said “We’re absolutely delighted to see Sonic the Hedgehog joining a host of other children’s favourite characters in this digital fundraising product range”

Sissel Henno, head of brand licensing, SEGA Europe, commented, “We are pleased we have brokered this agreement with Digital Giving as SEGA is always looking for opportunities to support worthwhile causes. Sonic is a well-loved brand that many people have an affinity with and this new partnership allows fans to use Sonic within their own personalised designs while at the same time raise funds for an excellent charity.”